To showcase a newly minted product engineering firm’s impressive resume, highlight the advantage of working with a personable, nimble team vs. a faceless agency and create client communication workflows that are as sleek as one of their newest products, The Ember Mug.
Standards of Internal & External Communication
Website Strategy & Copy
Client Communication Workflows
With an impressive portfolio including Apple, The Ember Mug and July Air Conditioning, PVTL needed to level up their messaging. PVTL partnered with us to create a distinct, fresh voice that conveyed their perfect blend of innovative engineering, risk reduction and ease of project flow. PVTL is all about honing in on excellent mechanics and production efficiency, but they needed support in getting their ethos into words.
BRANDSPEAK partnered with PVTL to find their brand positioning and verbal strategy and helped them find a strong and cohesive brand voice. Engineers are often known for their brilliance, but are not always known for their clarity and personable nature. We worked with PVTL to craft a clear, relatable voice that spoke to founders, investors and industrial design partners and articulated PVTL’s unique point of view.
PVTL has a robust press roster including Forbes, The Wall Street Journal and Gear Patrol so a strong PR statement provided deep value for this team by communicating their complex offerings in a concise and understandable way.
We took PVTL’s intricate proven process for excellence and distilled it into digestible snippets, highlighting the benefits of working with them. To showcase their bright humor, amiability and relatable personalities, we displayed their portfolio with intelligent and quippy ad copy that showcased the artful, human side of their approach.
To streamline the client experience and enable PVTL to communicate in a clear way with every email, we drafted and organized templates for every important step in the client process.
We’re with you every step of the way. From connecting you with the right manufacturers, to compliance and fabrication, to packaging and logistics, we’ll hand you confidence and direction. After this is complete, you’re ready to produce your product large-scale.
We’ve got your back as your product goes into full-scale production. We’ll solve early manufacturing issues, assist on quality control and provide process and cost improvements along the way with an expert eye on long-term production.
The moment we’ve all been waiting for. When your product goes to market, you’ll have nothing but confidence knowing it’s landing in the customer’s hand with integrity and quality.
In collaboration with industrial design and with the end goal of going to market in mind, we create 3D models, form factor mock-ups and functional prototypes. Once we have the looks-like model, we test form and function and finalize all major features. This phase is all about proving the concept and ensuring the investment in tooling is sound.
We craft a seamless path to launch and share all of the network referrals necessary to get you there, keeping innovation and design as our guiding principles.
Post launch, we provide a forward thinking analysis geared towards both refining the next iteration and starting on new products, all with the goal of scaling your company and offerings.
- Joe Koch, Founder