You’re ready to move forward with brand strategy in your business and eager to nail down words that feel just right. We love to feel prepared (and we bet you do as well). In honor of being entrepreneurial eagle scouts, here’s what to expect when hiring a copywriter!
WE’LL ASK YOU TO STOP CREEPING ON YOUR COMPETITION
Have you been eyeballing the websites and social channels of others in your market, feeling a twinge of jealousy every time you read a phrase that lands so perfectly you wish it was yours? No shame — we have ALL stood in those shoes! We’ll let you in on a secret: your competition has either done the work on their brand’s voice and it rings genuine OR you’re so in the thick of comparison that you can’t spot the flaws in their copy. This is a real syndrome we call competition obsession. The root of the obsession is that you’ve spent a little too long staring and you’re obsessed (because that’s all you can see when you’re not looking anywhere else). Any small business can fall into a competition obsession. It’s never a bad idea to keep an eye on their strategy as you analyze your market, but we’re going to ask you to put those blinders on while we craft copy (so we can avoid that pesky micro-plagiarism).
WE’LL CREATE STRUCTURE BEFORE GETTING CREATIVE
It’s going to feel tempting to dive into the witty slogans and words that really paint a picture, but first we have to create some guidelines. From defining your tone to crafting a mini dictionary of on-brand language, a well-rounded playbook is our best tool. The beautiful thing about structure is it creates boundaries, allowing us to say who your brand is and who it is not. This comes in handy when we DO start crafting those quippy lines because it’ll keep us consistently sounding on brand and give you that distinctive voice. Structure = success!
WE’LL MAKE YOU DEFINE WHO YOU ARE AND WHAT YOU OFFER
As an entrepreneur, it’s too easy to slip into the quagmire of offering a little bit of this and a little bit of that. Because our job is to create clarity within your brand, expect us to dig into the why behind each of your offerings. It’s going to feel like you’re stretching a muscle you haven’t used in a while, but the end result is going to feel incredible. Many of our clients walk out of their experience with a polished set of offerings, removing what doesn’t actually serve their audience or make them money. And many actually unearth a new offering that is PERFECT for their audience. It’s one of the benefits of laying everything on the table when we analyze how you can speak your brand.
That’s a wrap on what to expect when hiring a copywriter! If any of these sound like what you need, we’re here to take your brand to the next level. Browse our services or skip right to scheduling a consult with our head copywriter! Looking for a DIY for your beginning business, this book has some excellent tips.